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CV

Professional Summary

Ambitious generalist marketing leader with experience in digital branding, digital marketing & ecommerce within multichannel retail premium environments.
Strong commercial acumen, results-focused & entrepreneurial approach with strong project and stakeholder management skills and the ability to influence key decisions.
Track record in creating value for the business at maximum ROI through paid media (Paid social, paid search, affiliates, display), existing customer (CRM & Email), strategic partnerships and SEO.​
Experienced in international strategy & cross-market liaison to support global brand growth vision and alignment of media strategy to redefine brand positioning.

Skills

 Marketing Strategy   B2C & D2C    Campaign Management    Branding 
Social Media 
  Email Marketing    Creative Initiatives   
Retail Marketing 

 SEO    Paid Advertising     Content Marketing   Affiliate Marketing 
 Marketplaces  eCommerce  CRM   Influencer Marketing 

Work Experience

2019-Present

Marketing & branding consultant - Freelance

  • Communications consultant at Adidas

  • Marketing and Branding consultant at Marmoris

  • Digital Consultant at Texture

2021-2022

Brand Manager at Mantaro Partners

2020-2021

Account Director at Texture

2014-2019

Global Senior Digital Marketing Manager at Links of London

2013-2014

Digital Acquisition Assistant Manager at Selfridges

2013-2014

Online Marketing Coordinator at Waterstones

2011-2012

International Account Planer at Linkedin

Education

2010-2011

Bournemouth University

(MA) Master of Arts, Advertising and Marketing Communications (Merit)

2008-2009

CIM | Chartered Institute of Marketing

CIM Diploma in Marketing

2003-2007

Universidade de Aveiro, Portugal

(BA) Bachelor's degree in Media Communications (2:1)

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