A Marketing & Branding Consultant.
CV
Professional Summary
Ambitious generalist marketing leader with experience in digital branding, digital marketing & ecommerce within multichannel retail premium environments.
Strong commercial acumen, results-focused & entrepreneurial approach with strong project and stakeholder management skills and the ability to influence key decisions.
Track record in creating value for the business at maximum ROI through paid media (Paid social, paid search, affiliates, display), existing customer (CRM & Email), strategic partnerships and SEO.​
Experienced in international strategy & cross-market liaison to support global brand growth vision and alignment of media strategy to redefine brand positioning.
Skills
Marketing Strategy B2C & D2C Campaign Management Branding
Social Media Email Marketing Creative Initiatives Retail Marketing
SEO Paid Advertising Content Marketing Affiliate Marketing
Marketplaces eCommerce CRM Influencer Marketing
Work Experience
2019-Present
Marketing & branding consultant - Freelance
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Communications consultant at Adidas
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Marketing and Branding consultant at Marmoris
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Digital Consultant at Texture
2021-2022
Brand Manager at Mantaro Partners
2020-2021
Account Director at Texture
2014-2019
Global Senior Digital Marketing Manager at Links of London
2013-2014
Digital Acquisition Assistant Manager at Selfridges
2013-2014
Online Marketing Coordinator at Waterstones
2011-2012
International Account Planer at Linkedin
Education
2010-2011
Bournemouth University
(MA) Master of Arts, Advertising and Marketing Communications (Merit)
2008-2009
CIM | Chartered Institute of Marketing
CIM Diploma in Marketing
2003-2007
Universidade de Aveiro, Portugal
(BA) Bachelor's degree in Media Communications (2:1)